The Problem: The Google Store is the digital marketplace for all Google products and they needed a branded campaign to increase product sales during the 2016 back to school season.

The Solution: Our core concept celebrated the sometimes chaotic and diverse daily life of a student from studying to recreation to socializing. We developed an illustration style that demonstrated how the fluidity and flexibility of Google products aid the many activities of a student's life from grade school through college. The campaign came to life on the Google Store homepage. We drove traffic to the homepage through campaign branded social posts and we partnered with Livecase to sell custom phone cases outfitted with the artwork from the campaign.

My Role: Creative Director. I worked with two other designers to develop the concepts and final execution. The illustration was creative directed by me and executed by my design colleague. The asset development and site implementation was done in house.