The Problem: Google's retail product sales primarily came from third party stores such as Best Buy, B&H and Staples. The Google Retail Team discovered that the sales associates at these brick and mortar stores were not knowledgeable about Google products which resulted in lower sales.

The Solution: We came up with the idea to launch an incentived training program called Google Train Up that turns retail sales associates into Google product experts. Google Train Up is a fully responsive web and native Android app built and designed for the associates. The app consists of three main sections for the associate to engage with: Products, Training, and Rewards. The product section is a useful product and service library that served as a quick answer tool for when customers had questions. The Training section is a leveled system of lessons and quizzes that resulted in rewards. We used a fun, googly illustration style to bring life and color to the training material as well as the overall look and feel of the Train Up Brand.

My Role: Senior Designer. I worked closely with another UX designer, visual designer, illustrator and design director to create the look and feel, brand and responsive site/app design. We worked in Sketch and followed Material Design, which was brand new at the time. This project was developed in house by our team and was a 2yr long journey with a beta release, extensive user testing, full release and optimization track based off user feedback and sales data collected in partnership with the Google team.

🏆 Awards: Webby 2016 Honoree - Mobile Sites & Apps (Productivity)

Google Train Up

Digital Product

Design Lead at Beyond

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Homepage

User hub for quick access to training, product info, rewards center, inbox and recent notifications.

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Products

Library of Google products for when a retail associate needs specific product information such as top 5 facts, specs, customer demo ideas and featured apps.

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Training

Series of courses about Google products and services. Each course is made up of 3 learning levels: basic, intermediate and advanced. The retail associate completes 3 quizzes and a test at the end of a course to earn points that can be cashed in for rewards.

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Rewards

Marketplace where retail associates can cash in their earned points for Google SWAG and products.

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